Automotive industry was hit hard by coronavirus (COVID-19) pandemic. Factories were closed down, sales dropped, future didn’t seem bright at all. Now, car manufacturers, with their brands on the shields, are fighting back.
Audi vs Coronavirus
Audi has announced it will donate more than 5 million euros in emergency aid to the global and local medical and social institutions during the coronavirus crisis.
First of the donations, total of 600,000 euros, is already handed to the hospitals at its home sites in Ingolstadt and Neckarsulm – this money is on top of the five million euros. In Ingolstadt, Audi is now also supporting the challenge “sprint4local – one week for Ingolstadt.” The international sites of the Audi Group are also providing local support in their regions: Among other things, they are providing medical equipment – Audi Brussels or Audi China, for example. Audi Hungaria will make a cash donation to the Győr Hospital.
Fight against coronavirus is fought on many fields, with one of it being art and music. Violinist Lisa Batiashvili, artistic director of the Audi Summer Concerts, gave an exclusive concert on Tuesday, April 14, together with the famous musicians Maximilian Hornung, François Leleux, Sarah Christian und Jano Lisboa at Audi in Ingolstadt. This concert was delivered at Facebook @Audi.AG and on the YouTube channel @Audi, also it was streamed on www.audimedia.tv so that all interested parties can experience it live. “Music connects people,” explains Batiashvili. “It is a matter of the heart for my colleagues and me to show our solidarity in these times and to stand together.”
Hyundai vs Coronavirus
In their press statement Hyundai announced its recognition of the sacrifices of healthcare professionals and volunteers. They are providing fleets of vehicles to frontline personnel to better enable their mobility when they need it the most.
Also, they are working closely with governments to support communities that have been hit hardest by the pandemic in the form of donations, medical equipment, and personal protection items. And Hyundai thought about their customers also, and extended warranties for more than 1 million vehicles worldwide (all warranties that expire between March and June of 2020). Hyundai Hope On Wheels® (HHOW) donated $4 million to 22 hospitals throughout the U.S. to support COVID-19 Drive-Thru Testing Centers and 65,000 COVID-19 RT-PCR tests developed by Seegene, a South Korea-based global leader in multiplex molecular diagnostics
In the end it’s worth to mention Hyundai published excellent marketing video about how “COVID-19 has reminded us all and it’s that we are undeniably human, as tough times have always revealed the spectrum of human experience, good and bad. It’s as if a mirror has been held up to the world, for us to reflect on who we humans really are. Strong, yet at the same time, surprisingly fragile. But this period has revealed far more than our human emotions, traits and vulnerabilities. It has revealed our humanity. In the past weeks and months, we have witnessed unimaginable acts of kindness and bravery, fueled by our instinctive desire to help each other. And it doesn’t have to stop here. This time is our blank canvas. To find new ways to progress. For All Humanity.”
Volkswagen (VW) vs Coronavirus
In the mid of March Volkswagen provided about 200,000 category FFP-2 and FFP-3 protective face masks for public health protection in Germany. And in the end of March Volkswagen group donated equipment worth about €40 million. The equipment – including face masks, gloves, disinfectants, clinical thermometers, protective goggles and protective clothing for medical personnel providing emergency treatment and care.
Only one day after 40 million euros donation, they released employees with medical qualifications for up to 15 working days with full pay if they volunteer for work in the public health service. The target group included medical practitioners and paramedics of various categories as well as nursing and surgery personnel working at the German facilities of Volkswagen AG.
To be continued.
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